Webflow Blog
Stories, insights, and advice that will transform how you design and build for the web.
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Performance branding: merging data and creativity to drive measurable results
Marketer’s guide to always-on website optimization
Highlight your work and attract new opportunities with Upwork and Webflow
How leading companies optimize their websites to drive conversions and revenue
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Your marketing site needs to be an experience in 2024
Introducing the next generation of Webflow Apps and updates to our developer platform
How collaborative web development helps teams build better websites, faster
Webflow is the first Website Experience Platform (WXP)
As the first Website Experience Platform, Webflow empowers modern marketing teams to visually build, manage, and optimize stunning websites that scale.
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How visual development transforms marketers and designers into citizen web developers
How visual development transforms marketers and designers into citizen web developers
Learn how modern tools are enabling non-technical teams to quickly build, launch, and edit web experiences autonomously.
How to build accessibility into your design process: advice from professionals
How to build accessibility into your design process: advice from professionals
Learn how professional designers approach accessibility and benefit from their advice on how to build accessibility into your design workflow.
Hick’s law: how to make choices easier for users
Hick's Law states that the more options you offer, the longer it takes for the user to make a decision.
How to hire a Webflow Expert (and why you should)
Learn how to leverage the talent and verified experience of Webflow Experts and find the best fit for your next project.
Announcing the Webflow student of the month program
Introducing a new program that shines a spotlight on hardworking students and gives them a chance to get their work in front of more people
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8 microsites that prove that sometimes less is more
Microsites are a powerful tool in a marketer's arsenal, creating highly targeted messages that resonate with audiences and drive results.
How to write the perfect web design case study to win more clients
An immersive digital portfolio is the key to landing new clients. Learn how to show off your skills with a winning web design case study.
16 best websites for design inspiration in 2024
Find web design inspiration in some of the best websites when it comes to aesthetic design and layouts.
The best modern fonts to use in 2024
Learn what modern fonts are, how to use them, and discover free and paid versions you can use in your own designs.
Bringing Webflow to your agency
How to rally disparate teams behind new tools
What all marketing teams can learn from the We ♥︎ NYC debacle
Inspiration is all around us. But for marketers, some of the greatest lessons come from learning from the mistakes of others.
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Bringing the power of AI to Webflow
At Webflow, our mission is to bring development superpowers to everyone. That mission is about to get an AI supercharge.
How the best companies build with Webflow
Two foundational pillars that will change the way you work.
Top 5 Instagram link in bio tools to optimize your profile
Instagram link in bio tools help drive sales and customer engagement. Explore 5 top tools to discover one that suits your needs.
Enhancing visual design with web accessibility
How tools can help you enhance user experiences.
8 retro website designs that evoke nostalgia
Retro website design is a great way to use nostalgia to advertise your brand and connect with visitors. Here are eight great examples.
March 2023 projects: portfolios, interactive cloneables, and story-focused design
March 2023 projects: portfolios, interactive cloneables, and story-focused design
Nine projects that highlight unique styles and clever, engagement-focused design.
19 creative 404 pages that show off clever design
A collection of some of the best 404 page examples that go beyond the standard error message by using creative design and copy.
Color theory for designers: a beginner’s guide
Learn how to choose the right color combinations and create more aesthetically pleasing designs by using the guiding principles of color theory.
Web safe fonts and web fonts, explained
What are web safe fonts? Let’s discuss what makes a font web safe, which fonts to use in web design, and how to use custom fonts.
An intro to kerning for designers
Get the ins and outs with kerning in our comprehensive guide
What is a moodboard and 5 reasons to create one when you design your next website
What is a moodboard and 5 reasons to create one when you design your next website
Learn how and why to incorporate moodboards into your web design projects.
7 great examples of typography in web design
The best typography balances beauty and readability. Here are three text-optimization tips and seven examples of beautiful typography in web design.
18 best animation maker apps to try in 2024
Looking to get started with animation? Look no further. Here are 18 apps for animation ideal for anyone getting started in 2024 – for 2D & 3D alike.
What is the Pop Art Movement? Everything you need to know
Learn how you can reference popular culture to make your website pop.
7 ways to improve website navigation
Explore principles and practical recommendations for how to create excellent website navigation.
How to implement user testing for your website
Without website user testing, you risk losing potential customers. Read on to learn about metrics and methods to check your site’s usability.
5 famous fonts you can probably recognize but can’t name
Chances are, you’ll remember these fonts not by their name, but by the medium you’ve seen them on.
Meet Allan Leinwand, Webflow’s new CTO
Learn about our new CTO and what brought him to Webflow.
How to design a logo: What to know about size, color, fonts, and more
Creating a logo for your business? Check out our in-depth guide.
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How marketing teams can accelerate speed to market
A look at the strategies and best practices that help marketing teams move quickly and catalyze business growth.
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SVG files: what are they and how to use them?
Here’s everything you need to know about SVG files, including when and how to use them and answers to common questions.
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February 2023 Projects: ecommerce design, helpful cloneables, and smooth interactions
February 2023 Projects: ecommerce design, helpful cloneables, and smooth interactions
This month’s projects show off user-friendly ecommerce design, time-saving cloneables, and interactions done right.
6 content embeds to enhance your website
Content embeds are more than just sharing social posts. They deliver measurable, interactive content exactly where you need it.
A deep dive into movie poster design
Learn about the history, significance, and design elements of this crucially important artform.
How the marketing team at CoLab launched an ABM campaign in one day with Webflow
How the marketing team at CoLab launched an ABM campaign in one day with Webflow
With a lean team and even leaner processes, the team at CoLab Software embraces experimentation and uses Webflow to accelerate their time-to-launch.
Serif vs sans serif: picking the right one for your web design
Should you choose a serif or sans serif font? We explain the pros and cons and how to pick the right one for your next design.
Website SEO: A beginner’s guide to ranking on Google
The first page of Google is the destination, and website SEO is how you’ll get there. Here are five factors you can target to improve your search ranking.
9 essential tips for modern business website design
Learn how to apply modern business website design principles to your next site.
How to optimize checkout pages: 10 UX design tips
Checkout pages on ecommerce sites make or break sales. Learn how to maximize conversion rates by improving the user experience.
What is a UX writer and how do you become one?
UX writers are responsible for creating the text on websites and apps. The demand for good UX writers is high — here’s how you can become one.
Y2K aesthetic for web design projects: Everything you need to know
The history of Y2K era aesthetics, how it has influenced web design, and how to use it in your projects.
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Giving design a seat at the table
A Q&A with Webflow’s Director of Brand Design & Creative
5 websites with creative menus
From expandable dropdown menus to classic navigation bars, these creative menu designs will inspire your next website project.
Crafted Studios’ journey to running a human-focused agency
Discover how (and why) the Crafted Studios team built a human-focused agency and created an avenue for balancing profit and passion.
10 website layout ideas to inspire your next project
Refer to these 10 website layout ideas to get ideas for your next design.
5 attention-grabbing contact page design ideas
Not sure how to approach your contact page design? Take a note from these 5 examples from different industries.
10 Initiatives nurturing Black creatives in design and beyond
Learn more about some of our favorite initiatives for Black creatives
A guide to building a restaurant website with tips & examples
Learn how to build a restaurant website that entices site visitors to become restaurant customers.
4 coaching websites examples that cater to potential clients
A life coaching website serves as a hub to answer questions and promote your brand. Here are four inspiring examples of coaching websites.
The importance of website content in web design
Learn how to create engaging website content that resonates with your audience.
How to start a dropshipping business: a beginner’s guide
Dropshipping lets you sell products online without manufacturing or stocking inventory. Learn how to make the most of this low-risk business model.
January 2023 projects: Incorporating photography, keeping it simple, and fun accessible design
January 2023 projects: Incorporating photography, keeping it simple, and fun accessible design
Get inspired by these seven sites that balance both look and function in their design
Button design: best practices and examples
Learn the importance of button design in UI/UX and use these five unique buttons to clone, copy, and paste into your next web design project.
Accessibility design guidelines: building websites for a wider audience
Learn the basics of WCAG accessibility design guidelines and how to apply them to your next web design project.
Vibrance vs saturation: what’s the difference?
Learn the difference between vibrance and saturation, which best suits certain needs, and how adjusting vibrance or saturation affects an image.
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4 strategies for organically driving conversions
Why organic conversions are an essential — and cost-efficient — part of a well-rounded marketing program.
After Corporate Memphis: What comes next and how to stay ahead of the trends
Now that the Corporate Memphis design style is falling out of favor — what comes next? We explore.
9 color palettes based on beautiful book cover design
A collection of rich and captivating color palettes, based on some of the most beautifully designed book covers.
How this Series A startup used Webflow to turn their website into their best marketing asset
How this Series A startup used Webflow to turn their website into their best marketing asset
Learn why fintech startup Anrok switched to Webflow, and how it's helped them grow fast and iterate in a dynamic industry
Introducing Webflow Labs
A new innovation lab within Webflow focused on big ideas beyond our core product.
The most fun websites on the internet to cure boredom
Take a quick mental break with these fun websites that include quizzes, interactive games, trivia, and more.
Squircles vs. round squares: everything designers need to know
A squircle is an intermediate shape between a square and a circle, present in web design, as well as products old, new, and all things Apple.
14 Design magazines worth checking out
From web design to street art, these design magazines will keep you inspired and up-to-date on the latest trends.
11 best fonts for web design
Choosing the right font is vital for great web design. These 11 popular fonts are loved by designers because they balance visual impact and versatility.
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13 templates to build on for a stand out wedding website
When you're planning a wedding, the last thing you want to do is stress over your wedding website design. Get a head start with these 13 templates.
Turn up the volume: Tips for music marketing
Grow your music career with music marketing. Find tips for developing a successful music marketing campaign and see inspiring examples of music websites.
Brand design: Everything you need to create a strong brand identity
Brand design is the cornerstone of any company’s identity. Build a strong brand and tell your story using these essential design elements.
What is omnichannel marketing and why should you implement it?
Stay ahead of the game with omnichannel marketing. Understand your customer’s journey and tailor their experience so they come back for more.
5 Web browsers web designers should know how to design for
As a web designer, it's crucial to be aware of the different browsers your audience might use. Here's what to know about 5 of the most popular browsers.
Contact us page design: 11 best practices
Designing a contact us page? Here's 11 things to keep in mind.
Maximizing the SEO of your multilingual Webflow website
A comprehensive guide for creating a multilingual website in Webflow and optimizing multi-language content for search engines.
5 interactive websites to inspire immersive web designs
Interactive designs turn dull websites into immersive experiences. Here are five interactive websites with unique features to inspire you.
What is personal branding? 18 examples for 2024
Get inspired and learn from the effective personal branding examples of people like Bill Nye, Shaun White, and Charli Marie.
6 websites for brand design inspiration with examples
Create a brand design that perfectly reflects your company. Find inspiration with these six design websites to build brilliant brands.
Color contrast analyzers: why they’re important and how to use them
Learn why it’s so important to use a color contrast analyzer in web design and how to make sure your color combinations are accessible.
December 2022 projects: Splashy heroes, retro vibes, and interactive effects that are both fun and useful
December 2022 projects: Splashy heroes, retro vibes, and interactive effects that are both fun and useful
Get inspired by nine projects that get creative with visual design and interactive animations
What is affiliate marketing (and how to use it to your advantage)
Learn about affiliate marketing, how to approach it, the pros and cons, and examples of effective affiliate programs.
Why is content mapping crucial for website building?
Websites revolve around content, so content mapping is essential. Learn how to build effective sites that deliver results for your brand.
7 appointment scheduling apps to make booking easier in 2024
Scheduling apps automate the client booking process making this simpler for everyone. Read about 7 different scheduling apps that will help you out.
8 best productivity apps for creatives
Here are 8 productivity apps to help you eliminate the noise, stay organized, and get work done.
How to add Google Forms to your website
Why forms improve your site, and how to embed them seamlessly into your design
5 nonprofit website designs for inspiration
Nonprofit websites are platforms for change. These five nonprofit designs will inspire you to create functional websites that combine quality with a cause.
November 2022 projects: strong colors, cloneables, and designs worth exploring
November 2022 projects: strong colors, cloneables, and designs worth exploring
Discover 9 projects that offer useful cloneables, showcase a strong use of color, or entice you to explore.
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11 engaging web design trends for 2023
As we look ahead to 2023, here are 11 web design trends that will help inform and inspire designers and marketers building for the web.
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How to save money and extract more value from your marketing budget
Your budget is a roadmap that helps you achieve marketing goals — but when economic challenges hit, you have to do more with less. Here’s how.
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Navigation bar design best practices
Follow these best practices for navigation bar design and learn about the principles of usability, feasibility and accessibility for web design.
Viva magenta: Pantone color of the year
Incorporate the 2023 Pantone Color of the Year, Viva Magenta, into your designs with these 6 different Viva Magenta color palettes.
15 amazing ecommerce blogs to learn from in 2024
Discover 15 top ecommerce blogs you should be reading to become a successful online seller.
What’s a good site speed score and how to get there
Site speed matters for just about every important web performance metric. Here are tips to help you rate your website’s speed and diagnose issues.
5 tools to help you give the gift of GIFs
Gifs are well-known for their meme value, but they’re also useful beyond entertainment purposes. Find and create the best gifs with these websites.
What is a bounce rate and why does it matter
Learn what bounce rate is, why it matters, and what impacts it.
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What is a domain?
Learn what a domain is, the different types of domains, how to register domains, and more.
Announcing 4 new Membership templates — and a cyber week sale!
See what’s new in the Webflow template marketplace. And find out how to save 50% on any Webflow template this week!
How to add background video in HTML: Tips and free examples
Discover how to compress videos into gifs, navigate cross-device optimization, and use high-quality background videos for your website.
7 interior design websites to pull inspiration from
Interior designers have stunning ideas for homes and buildings, but do they have a website to match? Here are seven inspiring interior design websites.
The ultimate guide to what website development is
How do web developers create websites from scratch? Read on to better understand what web development is and isn’t, along with how it makes the internet tick.
5 modern website designs to find inspiration for your projects
It’s time to give your old website a makeover — or make a new one. Find inspiration for your next website with these five modern website designs.
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Learn about web designer’s salary and how to earn more
Considering web design? Learn about web designer salaries from junior designers to high-level management and discover how to offer high-value services.
A better site experience
In our ebook, learn how to approach your next website redesign – from collaboration and trust-building to finding the right tools.
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